Last updated: January 2026
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.
Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They may be "first-party" (set by the website you're visiting) or "third-party" (set by a different domain).
PrimeBeacon uses cookies to:
These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. They remember choices you make and provide improved features.
These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and targeted advertising.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution and conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad targeting and measurement | 2 years | Marketing |
We use several third-party services that may set cookies on your device:
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, which helps us improve our services. The information is anonymised and used for statistical purposes only.
We use Google Ads for advertising and remarketing purposes. Google may use cookies to show you relevant advertisements based on your visit to our website and to measure the effectiveness of our advertising campaigns.
We use Google Fonts to display fonts on our website. Google may collect usage data to improve their font service, but this does not include personal identification information.
You have several options for managing cookies:
When you first visit our website, you'll see a cookie consent banner that allows you to:
You can control cookies through your browser settings. Most browsers allow you to:
You can opt out of specific third-party tracking:
We implement Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your consent choices. When you deny consent for analytics or advertising cookies, these services operate in a privacy-enhanced mode that doesn't use cookies for tracking whilst still providing basic functionality and measurement.
Disabling certain cookies may affect your experience on our website:
Mobile devices may use advertising identifiers instead of cookies. You can control these through your device settings:
We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by updating the "last updated" date at the top of this policy and, where appropriate, through our website or direct communication.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Your Privacy Matters: We are committed to transparency about our cookie usage and respect your choices regarding data collection. You can change your cookie preferences at any time using the consent banner or by contacting us directly.